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How Can Foreigners Make Money in Korea? 5 Careers in K-Culture You Can Try
Engaging with K-Pop as a Writer, Actor, Topliner, Dancer and Cosplayer

Hello, this is Klab Insight.
For this edition, we’re excited to feature Edward Leary, a multifaceted professional who has carved out his niche in the K-Pop industry. Based in Seoul, Edward is a K-Pop news reporter for ZAPZEE and has made a significant impact with his diverse roles, from co-writing books to hosting panels at KCON.
His journey into the world of K-Pop started with his passion for the genre, which evolved into a dynamic career spanning writing, acting, toplining, and even dancing. Through his various experiences, Edward offers a unique perspective on how one can make a mark in the K-Pop industry, not just through traditional paths like working at entertainment agencies.
Edward’s story is a testament to the many avenues within K-Pop and how following your passion can lead to unexpected yet fulfilling opportunities. Let’s explore how his love for K-Pop has fueled his journey and continues to inspire both fans and those looking to work in the industry.
This newsletter highlights:
Unconventional Ways to Enter the K-POP Industry
Building a Career Across Multiple K-POP Roles
Essential Insights for Thriving in the K-Culture Scene

Edward Leary
Q. Can you introduce yourself?
Hello, my name is Edward Leary. Although I have many professions, I am mainly a K-Pop news reporter for ZAPZEE based in Seoul, Korea. I live and breathe K-Pop and have made it a huge part of my life - from my fashion sense to my daily routines, I try to keep myself in tip-top shape and ready for action as any idol is crafted to do. I’ve co-written books, hosted panels at KCON, and continue to share my love for Korea in various ways.
I actually had the dream I think every fan interested in K-Pop has - to be an idol (or like one at least). So, I began my at-home training and even auditioned for JYP in NYC back in 2011. However, I realized there was another way I could be involved with K-Pop—by working in the industry professionally. I had the chance to work with a famous Korean American magazine called Mom&I and began writing in 2014.

Mom&I Magazine
Q. What initially drew you to the K-Pop industry, and how did you begin your journey as a writer and actor in Korea?
I simply love K-Pop! However, people asked me if I understood the music and when I had to say no I felt an inspiration to learn Korean. As I learned more about the culture and language I felt an indescribable connection and need to be involved in the country’s trends. From writing food reviews and interviewing local Korean talent, I blossomed from there. Believe it or not, my first press screening and interview was with Lee Jung Jae when he filmed ‘Face Reader’ and ‘Operation Chromite’
Q. How do you balance your roles as a K-Pop writer, actor, topliner, dancer, and cosplayer? What challenges and rewards come with wearing multiple hats in the industry?
I’m lucky to have a flexible job, working in various fields, sometimes from home, and attending events. I am more involved in projects than I anticipated. I enjoy it but I’ve learned since last year I must rest and value my “me time” in order to become a better writer, actor, dancer, etc.

I became a topliner after being introduced to famous rock musicians Shin Dae Chul and Lee Sun Jung. I created English lyrics for various songs in the studio and it was really a rewarding experience.

When recording ‘Virus’ of Lee Sun Jung Band
I’m a dancer and my biggest goal is to dance in a K-Pop MV, not just acting in them.
Cosplay is my side hobby but I’d love to work at some event where I could dance and wear cosplay all day.
When I need inspiration, I take time to reflect on all I accomplished. I also look back on things I enjoyed in the past (like old K-Pop songs) because it revitalizes my spirits and re-inspries me again and again. I can turn that feeling into something new. My daily life is filled with fun stories I want to share but I try to be diligent and dedicated to one project because I realized now it's important to nurture something from start to finish. Breath life into it and keep helping it grow. Don't stop halfway.
Q. As someone deeply involved in Korean culture, how have you integrated aspects of your own background into your work within the K-Pop industry?

Edward emphasizes the importance of staying true to his voice while navigating the K-Pop industry and Korean culture
I have integrity as a person and a writer so I try to never lose my voice. Opinions are important - I don’t pander to fans and stay true to my opinions and try to study more about Korean culture alongside Korean Media Entertainment in order to build up my ability to understand the art in front of me when discussing it.
Q. Can you walk us through your process when writing about K-Pop?
There can always be a lot of misinformation and false news! However, I make use of my rivals and check what things are being posted on other K-Pop sites then Korean news before coming to a final decision of what to write. Following official companies and idol pages helps too. I also check foreign content and think of how I can flip it into something suitable for K-Pop.
Q. How can a foreigner find a job to work as a reporter in the K-pop industry?
Looking on LinkedIn is more helpful than you think. Browsing other sites for contribution opportunities or simply sending out an email to their team can be impactful too if you have great ideas to share. Just always reach out. If they say 'No,' at least they’ll respond, know who you are, and may want to work with you in the future. As this interview title suggests, there are other accessible roles like P.R, A.R, and even tours. The industry has grown with many new roles emerging.

Edward with B.M. of KARD
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